Hayden Krug.
Sr. PM
About Hayden Krug
Meet Hayden Krug, the innovative PM behind 5 startups and 2 enterprise applications with thousands of users. He has 4 years of experience in the software industry, specializing in delivering cutting-edge solutions that drive business growth and enhance user experience. Throughout his career, he's developed a proven track record in leading cross-functional teams to develop, launch, and manage successful products. Excels in strategic planning, market analysis, and leveraging data insights to guide product direction. Passionate about creating impactful products that meet and exceed customer expectations. Committed to fostering collaborative environments and driving continuous product innovation.
Hayden's journey into software began at GlobalTranz, where despite being hired for a finance role, he found the technical side of the office and requested to spend most days there. He then created an informal team and PM'd and designed the company's first mobile app for creating LTL orders on a small device. Falling in love with software, he switched careers over the next year and the rest is history!
4+
4+
Years of experience
150+
150+
Features Delivered
100%
100%
Project satisfaction
7
Products Released
Experience
2022 - 2024
Anatomize Tech
Lead Product Manager
Worked as Lead PM on 5 companies. Launched and supported 150+ features. Worked closely with CTO, Engineers, and Lead Designer. I owned and led every single product bringing in $700,000+ in revenue for the business. I transformed 10+ year old businesses and created others from the ground up using the same proven philosophes and strategies. We received 5 star public reviews on every client and had multiple repeat clients becuase of how thrilled they were with our work.
2022 - 2024
Anatomize Tech
Lead Product Manager
Worked as Lead PM on 5 companies. Launched and supported 150+ features. Worked closely with CTO, Engineers, and Lead Designer. I owned and led every single product bringing in $700,000+ in revenue for the business. I transformed 10+ year old businesses and created others from the ground up using the same proven philosophes and strategies. We received 5 star public reviews on every client and had multiple repeat clients becuase of how thrilled they were with our work.
During Anatomize Tech
SecureClose
Lead Product Manager
Transformed the entire SecureClose product more than 10 years old. See my case study on this! Intense collaboration with client team. 100+ screens delivered. 30+ Notion pages of Documentation. Delivered feature examples: AI video generation from text input, advanced user settings and management, digital document custom markup, in person and remote document signing experience.
💬
Resolved 317 Figma comments from client, had over 250+ project hours, 150+ email exchanges, 90+ hours on discovery, feature, and roadmapping calls with client.
During Anatomize Tech
SecureClose
Lead Product Manager
Transformed the entire SecureClose product more than 10 years old. See my case study on this! Intense collaboration with client team. 100+ screens delivered. 30+ Notion pages of Documentation. Delivered feature examples: AI video generation from text input, advanced user settings and management, digital document custom markup, in person and remote document signing experience.
💬
Resolved 317 Figma comments from client, had over 250+ project hours, 150+ email exchanges, 90+ hours on discovery, feature, and roadmapping calls with client.
During Anatomize Tech
Roadsider
Sr. Product Manager
Responsible for the entire second version of product. Developed new product based on user feedback and deep competitive analysis. Roadmap created with CTO to deliver 50+ screens. Fun fact: I interviewed one user more than 15 times because they loved sharing insights me with about the project and feeling like they were making a real difference.
⭐️
Boosted monthly transaction volume by 400% (from $250k to $1M) within 3 months of the V2 release.
During Anatomize Tech
Roadsider
Sr. Product Manager
Responsible for the entire second version of product. Developed new product based on user feedback and deep competitive analysis. Roadmap created with CTO to deliver 50+ screens. Fun fact: I interviewed one user more than 15 times because they loved sharing insights me with about the project and feeling like they were making a real difference.
⭐️
Boosted monthly transaction volume by 400% (from $250k to $1M) within 3 months of the V2 release.
During Anatomize Tech
Converse Health
Part Time PM
One of first 5 employees of $8M valuation medical startup. Responsible for developing user flows and creating generative AI scripts to mimic patient behavior for faster testing cycles. Lots of hands on testing with clinics, learning their process, and suggesting process improvements to leadership.
🤖
I created 12 different patient profiles, tested the AI's response quality, tuned the script as needed for better results, and reported the testing results to CEO and CTO weekly.
During Anatomize Tech
Converse Health
Part Time PM
One of first 5 employees of $8M valuation medical startup. Responsible for developing user flows and creating generative AI scripts to mimic patient behavior for faster testing cycles. Lots of hands on testing with clinics, learning their process, and suggesting process improvements to leadership.
🤖
I created 12 different patient profiles, tested the AI's response quality, tuned the script as needed for better results, and reported the testing results to CEO and CTO weekly.
During Anatomize Tech
Aleriom
Lead Product Manager
Global medical product requiring complex engineering integrations and planning. Created a fully loaded travel concierge service with hotel booking, flight booking, taxi selection, and more. Advanced customer support backend system built to oversee and manage user trips outside the country. Average Aleriom user saves 50% or more on their medical procedure compared to US procedure prices. 200+ trips completed and counting.
🏎️
Built lean and quickly. All features (design) finished in 3 months. Complete with engineering documentation.
During Anatomize Tech
Aleriom
Lead Product Manager
Global medical product requiring complex engineering integrations and planning. Created a fully loaded travel concierge service with hotel booking, flight booking, taxi selection, and more. Advanced customer support backend system built to oversee and manage user trips outside the country. Average Aleriom user saves 50% or more on their medical procedure compared to US procedure prices. 200+ trips completed and counting.
🏎️
Built lean and quickly. All features (design) finished in 3 months. Complete with engineering documentation.
During Anatomize Tech
Beyond Fit
Product Manager
Beyond Fit is a hybrid training app that focuses on elite level coaches and serious clients. Conducted 20+ user interviews and deep competitive research in fitness app space to make the product user centric and data driven.
📊
Managed on time delivery of over 4+ major user flows and 30 product screens in under 2 months.
During Anatomize Tech
Beyond Fit
Product Manager
Beyond Fit is a hybrid training app that focuses on elite level coaches and serious clients. Conducted 20+ user interviews and deep competitive research in fitness app space to make the product user centric and data driven.
📊
Managed on time delivery of over 4+ major user flows and 30 product screens in under 2 months.
During Anatomize Tech
Netic Health
Growth Hacker
While at Netic, I focused on boosting startup growth through strategically placed digital marketing services on Facebook, Instagram, and listing products and ads on the Google Shopping platform. I successfully lowered Customer Acquisition Cost and created a scalable customer channel.
During Anatomize Tech
Netic Health
Growth Hacker
While at Netic, I focused on boosting startup growth through strategically placed digital marketing services on Facebook, Instagram, and listing products and ads on the Google Shopping platform. I successfully lowered Customer Acquisition Cost and created a scalable customer channel.
2022
Munch
Product Manager
Munch is a platform that makes finding great restuarants easy. I developed a list of product requirements, conducted over 50 user interviews, prototyped early designs, and completed extensive competitive analysis and business value matrices. The product never found funding to develop an MVP, but was a good learning experience pitching to investors, writing business plans, and doing all the prep work to lay a great foundation.
2022
Munch
Product Manager
Munch is a platform that makes finding great restuarants easy. I developed a list of product requirements, conducted over 50 user interviews, prototyped early designs, and completed extensive competitive analysis and business value matrices. The product never found funding to develop an MVP, but was a good learning experience pitching to investors, writing business plans, and doing all the prep work to lay a great foundation.
2021
Honeywell
Financial Supply Chain Analyst
Analyzed $40M in supply chain financial accruals across 8 divisions for trends and accuracy to actuals. Identified opportunities for improving freight accrual accuracy with advanced modeling techniques/predictive analytics. Created a Python script that reduced manual data analysis time by 97% (20 hours to 30 minutes) and a document on how to use it.
🎨
I was the first person in 5 years to suggest and implement a change to the template used during company presentations. I thought the old one was boring and didn't encourage results or solving real problems, so I made my own!
2021
Honeywell
Financial Supply Chain Analyst
Analyzed $40M in supply chain financial accruals across 8 divisions for trends and accuracy to actuals. Identified opportunities for improving freight accrual accuracy with advanced modeling techniques/predictive analytics. Created a Python script that reduced manual data analysis time by 97% (20 hours to 30 minutes) and a document on how to use it.
🎨
I was the first person in 5 years to suggest and implement a change to the template used during company presentations. I thought the old one was boring and didn't encourage results or solving real problems, so I made my own!
2019
GlobalTranz
Financial Analyst + Product Manager
I worked as a product management, financial, and data analytics intern focused on problem solving, working with others, and bringing an innovative perspective to the organization's current challenges. Ultimately, I created solution-oriented dashboards, standardized M&A procedures, developed a fully built-out prototype of a unique app for the company, and concluded with suggested improvements for the organization in a presentation to top executives.
📱
I PM'd for an app here that was used by over 2,000 users. It was the company's first mobile app for creating loads and very innovative for simplying the process enough to fit on a small device.
2019
GlobalTranz
Financial Analyst + Product Manager
I worked as a product management, financial, and data analytics intern focused on problem solving, working with others, and bringing an innovative perspective to the organization's current challenges. Ultimately, I created solution-oriented dashboards, standardized M&A procedures, developed a fully built-out prototype of a unique app for the company, and concluded with suggested improvements for the organization in a presentation to top executives.
📱
I PM'd for an app here that was used by over 2,000 users. It was the company's first mobile app for creating loads and very innovative for simplying the process enough to fit on a small device.
Services
01
Product Management
01
Product Management
02
UX Research
02
UX Research
03
Competitive Research
03
Competitive Research
Stacks
Need a PM?
Let's kick your company into high gear. Reach out today and start the journey to a better product.
Need a PM?
Let's kick your company into high gear. Reach out today and start the journey to a better product.
Need a PM?
Let's kick your company into high gear. Reach out today and start the journey to a better product.
Hayden Krug © 2024.
6:30:26 pm
Hayden Krug © 2024.
6:30:26 pm
Hayden Krug © 2024.
6:30:26 pm
Hayden Krug © 2024.
6:30:26 pm